Tagged: analytics

  1. How many people actually click on your links?

    If we’ve ever done an SEO audit or review of your website, then you’ve probably heard me preach from high atop Mt. SERP about the importance of linking, both internal and external. Internal links, of course, are links from one page or post of your site to another page or post within your site. And external links are those that point to websites other than your own.

    Have you ever wondered how many people are clicking on those links that you so diligently craft with keyword-rich title descriptions? Of course you have!

    If you track your website’s statistics with something like Google Analytics, then you can get detailed stats each page of your site and what links your visitors click the most. Log in to Google Analytics (which is free) and go to Content and find the page for which you wish to see click stats, and near the bottom right, click on “In-Page Analytics” under “Click Patterns.”

    A screen capture image of Google's Web Analytics dashboard

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