"social media"

A few months ago, I spoke about Tumblr at Virginia Tech’s University Relations annual retreat. I used Yale’s tumblelog as an example. Yale is leading the way among institutions of higher learning that “get” Tumblr. Why do I feel that way? Simple - their content and level of engagement. Let’s take a closer look.

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15 Stats Brands Should Know About Tumblr →

  • There are currently 102 million Tumblr blogs. (Tumblr)
  • The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
  • Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
  • Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
  • The average usage days per visitor in March 2013 was 4.8. (ComScore)
  • Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
  • Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
  • 17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
  • 52 percent of Tumblr visitors are male. (ComScore)
  • 46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
  • 67 percent of Tumblr users have no children. (Quantcast)
  • 35.2 percent of Tumblr visitors have a household income greater than $100,000 (ComScore).
  • 19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
  • 18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)
  • The minimum cost for a brand to buy advertising on the site’s “Radar,” where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000. (Digiday)

Talkin’ Tumblr

On the first Tuesday of every month, Business Bullpen is providing a free Tumblr workshop. Whether you blog for business or personal reasons, new to Tumblr or been using it for years, this workshop is designed to help you learn more about Tumblr.

The agenda of each workshop is based on your needs. We will focus on what you want to know about Tumblr. Therefore, the workshops will be hands-on and personal. Seating is limited to 3 people. Coffee and spud-nuts will be provided. 

Check out the schedule and reserve a spot!

duckduckgo:

Interesting report on Tumblr’s numbers. 

Here is how Tumblr stacks up against the others.

duckduckgo:

Interesting report on Tumblr’s numbers. 

Here is how Tumblr stacks up against the others.

(Source: cheatsheet)

vtpamplin:

If you’re thinking about applying to PRISM, check this video out to see what it’s all about!

Nice job fellow Hokies (and way to use Tumblr)!

(Graham and Todd attended Virginia Tech)

Giving a demo of Tumblr at Virginia Tech using the iPad app

toddwickersty:

How Tumblr & Live Music Impacted Our Bottom Line (before Tumblr was big)

Before David Karp was on the cover of Forbes, before advertising on Tumblr, before Beyonce was on Tumblr, before the Tumblr A-List partnership program, before the Tumblr theme garden, before there was a Tumblr Richmond office, and during the time of Tumblarity, Business Bullpen realized revenue thanks to the blogging and connections made on Tumblr.

Graham and I geeked out this past weekend in Savannah, Georgia at the fourth annual Geekend conference. The event is for designers, developers, and social media marketers. We were honored to present about Tumblr theme development and since our talk was on the first day, we were able to enjoy many of the other presentations and events during the weekend.

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Graham and Todd with Danielle and Amanda of Tumblr at #SXSW