Tagged: tips and tricks

  1. How many people actually click on your links?

    If we’ve ever done an SEO audit or review of your website, then you’ve probably heard me preach from high atop Mt. SERP about the importance of linking, both internal and external. Internal links, of course, are links from one page or post of your site to another page or post within your site. And external links are those that point to websites other than your own.

    Have you ever wondered how many people are clicking on those links that you so diligently craft with keyword-rich title descriptions? Of course you have!

    If you track your website’s statistics with something like Google Analytics, then you can get detailed stats each page of your site and what links your visitors click the most. Log in to Google Analytics (which is free) and go to Content and find the page for which you wish to see click stats, and near the bottom right, click on “In-Page Analytics” under “Click Patterns.”

    A screen capture image of Google's Web Analytics dashboard

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  2. How to post to your Facebook pages as yourself

    If you have a Facebook page for your business or organization and have multiple admins, you’ve probably been frustrated at some point because you can’t post a comment or “like” a post by one of your other admins because it looks like you’re patting yourself on the back.

    Be frustrated no longer! Below are some simple steps that will allow you to post comments to a Facebook page, of which you are an admin, using your personal Facebook account, rather than as the Page admin.

    Let’s get started!

    1) Login to Facebook and go to a Page of which you are an admin.

    2) Click on the “Edit Page” button on the top right.

    A screen capture of the 'Edit Page' button from Facebook

    3) You will be taken to a “Manage Permissions” page by default, but you need to click on the “Your Settings” link at the very top of the left navigation menu.

    A screen capture of the navigation menu on Facebook's edit page

    4) Once on the “Your Settings” page, uncheck the first box.

    A screen shot of the options section of Facebook's Page settings

    5) Click on “Save Changes” at the bottom.

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